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Browsing Tag: marketing tips

How To Get Media Coverage & Why You Want It

Want to give your blog, brand, or business a lift? Earned media may be the answer! For more than a decade I fielded all kinds of media pitches—good, bad, and ugly. As a news anchor, part of my job was deciding who made the cut. We had businesses, city leaders, politicians, charities, animal shelters, brands, and bloggers jockeying for position. Each wanted a spot on our morning news program.…