Going, going, almost gone… Have you gotten a peek at the limited-edition Target Designer Dress Collection? If not, there’s still time to shop (although pickings are a tad limited). I meant to get this post together last month, but life got a tad crazy. So, I’ll be offering some shopping tips for the “late to the party” crowd instead!
This season, the Target Designer Dress Collection features three celebrated designers: ALEXIS, Christopher John Rogers and RIXO. The colors are bold, the patterns bright, and the silhouettes really make a statement.
I love these type of designer/retailer collaborations for several reasons. First, it gives all of us access to original designs at an affordable price point. Second, it supports emerging designers. And finally, the support of a major retailer like Target, allows designers to produce more size-inclusive collections. For example, the 2021 Target Designer Dress Collection includes styles in sizes from XXS-4X. There are 70 designs in total. All cost between $40-60.
The floral dress I’m wearing above is one of the items in the RIXO collection. A pair of best friends founded the label out of their living room in 2015. RIXO favors vintage-inspired fabrics in easy-to-wear shapes. You can expect timeless and flattering silhouettes, but with a free-spirited approach. RIXO hopes to evoke feelings of wanderlust. I love how the designers pull inspiration for their prints from art and travel. Here are a few of the RIXO styles still in stock.
Of all the Target Designer Dress Collection items, the ALEXIS styles spoke to me the most. They are feminine, sophisticated and ooze elegance. ALEXIS has been around since 2008. And here’s a cool fact… It’s a mother-daughter team! Alexis Barbara Isaias and Ana Barbara create styles for modern living. They want women to feel beautiful in effortlessly chic designs. Like RIXO, ALEXIS draws inspiration from worldly travels. The ALEXIS collection is more picked over than RIXO. If you hope to snag one of these styles, be sure to shop online. My eyelet dress is still available and an ideal cut for the petite crowd. Here are a few others you can shop…
Finally, let’s dive into Christopher John Rogers. If you are looking for WOW factor, start here! While browsing the Target Designer Dress Collection, I founds myself marveling at the playful/fun nature of Rogers’ styles. He focuses on artful dressing. For example, his bold/bright patterns highlight self expression. The Council of Fashion Designers of America named Rogers “Emerging Designer of the Year” in 2020. In contrast to ALEXIS, I don’t find the Rogers line quite as practical for daily living. Consequently, I didn’t spring for any of these styles. That doesn’t mean I don’t love them. Here are a few available styles. These would be especially great if you have a summer wedding to attend.
This collection launched on May 16, 2021. That means, styles move quickly. You are very unlikely to find the size you want in store. I recommend you begin your search online.
Additionally, you also need to be aware that the return window is shorter for the Target Designer Dress Collection than other merchandise. For example, styles must be returned within 30 days, versus the typical 90 days. RedCard holders have an extra 30 days for returns.
Target doesn’t restock these collections. However, it pays to keep checking on a style you love that isn’t currently available. Why? Shoppers will inevitably make returns. Furthermore, there will be many more than usual as fitting rooms remain closed due to the pandemic. You can check the customer service desk and clearance racks for returns in late June and early July.