Are you preparing for your first on-camera experience? Congratulations! This is an excellent opportunity to share your message and expertise with a new audience on-air and online. Worried about how to dress for that TV appearance? Don’t be—You’ve got a former news anchor in your corner. I have a decade of experience dressing for the camera and am eager to share a few pointers.
Part of my role in morning news involved booking, coordinating and planning guest interviews and TV appearances. Can you guess our visitors’ most frequently asked question?
Yup, you got it… “What should I wear?”
It is an important query, as dressing for TV is not the same as dressing for a job interview or other business functions. The old adage “the camera adds 10 pounds” is a bit of a stretch, but the wrong outfit on television certainly could! Keep in mind, apparel that looks great in person might not work well on camera. Consequently, you need to know the TV rules of thumb.
Whether you are appearing on behalf of a non-profit, a business, as a topical expert, or as a public information officer, it’s completely natural to be nervous about your first TV appearance. However, with a little practice, a brave face and some insider information about attire, you can hit this one out of the park!
This video montage from my news days will give you an idea of some of the styles that work well for TV appearances. You’ll also notice one that didn’t—the dark green floral dress. It was cute in person, but didn’t translate on camera. After all, it is a learning process!
All of these questions should impact your outfit choice. You want to select a color that will stand out from the set, but remain complementary. For example: If the studio has a blue background, avoid blues and opt for pinks, purples or yellow instead.
Good luck, enjoy yourself and please feel free to shoot me any questions you have.