What to Wear for Family Photos

what to wear for family photos

We will never be able to freeze time, but family photography might be the next best thing. I don’t know about you, but I will treasure our family photos forever. Why? They capture your little people while they’re still little, documenting every impish grin and twinkling eye. Local photographers are beginning to book sessions again here in Indiana. And that means a lot of families are asking a very common question… Hmm, what to wear for family photos? 

Dressing your entire gang cutely—and cohesively—can be a real challenge. Sure, I can put together an outfit for myself. But add your husband’s preferences, plus a picky toddler to the mix, and things get infinitely more complicated!

So I’m going straight to the experts for this post. I took professional family photographer (and good pal) Kelly McPhail of Kelly McPhail Photography shopping with me to see what type of outfits really hit the mark.

Not sure where to start? Kelly shared 10 tips families must consider when planning portrait session outfits. We also put together a few inspiration boards to help you generate ideas.

what to wear for family photos

Striped Girl’s Dress | Mom’s Pink Dress | Toddler Boy Shirt | Toddler Shorts 

Our gang ended up at Bloom Kid’s Collection, a darling boutique in the heart of downtown Lafayette. All of our kiddos, Kelly’s littles (Elsie and Andrew) and my son (Hudson) are wearing Bloom outfits in these photos. It’s one of the local shops Kelly recommends to clients because it has such unique offerings. You know you are getting something distinctive and durable shopping at Bloom.

Bloom’s boy clothing is adorable, but if you have a little girl — watch out — it’s positively irresistible! I found myself fantasizing about having a young lady to dress. In fact, Hudson and I loved Bloom so much, we’re teaming up with the area boutique to create helpful content for families all summer long. We’ll touch on a new topic each month, so stay tuned.

A portrait session is special. Your outfit should be too!

Now, let’s get to Kelly’s tips…

what to wear for family photos

What to Wear for Family Photos: 10 Pro tips

1) Consider Location 

The cool thing about modern photography is that every shoot is different. Some families might opt for an urban location, other might head to the beach. You could be in a flowering meadow, or right at home in your own backyard. Whatever you choose, the setting should mesh with your outfits. You don’t want to look oddly overdressed (or too casual). Talk to your photographer about your vision/vibe in advance. If you know what you’ll be wearing, many pro photogs will even choose a location based on your outfits.

For instance, the beachy looks below would be ideal for a seaside summer session. They are airy, light, and comfort-focused. Love what you see? You can click on the image for shopping info.

Planning a casual park shoot? Something laid back in a field or grassy area? I love how relaxed these next styles are. They feel like something our family might wear on a regular day. They feel effortless. However, if you look closer, you can see everything links together in a very tidy manner.


2) Start with Mom’s Look

Wondering what to wear for family photos? Let mom’s look be your starting point. As Kelly points out, women’s clothing typically has more color, pattern, and texture than menswear. Additionally, we tend to be the most picky family member when it comes to attire. Once you settle on an outfit, begin collecting/sourcing complimentary pieces for the rest of your family. Choose a color or style you feel confident in, then build out.

For example, Kelly already had this Chicwish dress in her closet. The color and waist defining detail is perfect for photos (consequently a perennial blogger favorite). She used the dusty pink tone as a springboard, selecting a ruffled dress for Elsie and a short/shirts combo for Andrew in complementary colors. The result looks relaxed and easy, but there was definitely thought involved!

Striped Girl’s Dress | Mom’s Pink Dress | Toddler Boy Shirt | Toddler Shorts 

3) Pick Your Palette

When choosing what to wear for family photos, it’s helpful to think about how you might decorate a room. This is not the time for the full rainbow of hues. Pick a palette – and stick with it! Kelly recommends choosing mom’s outfit, then 2-3 coordinating colors. Some should be neutral, but you want at least one that pops, adding a bit of pizzazz and “life” to your images.

When we did our family photos with Kelly (details on the experience here), I opted for a navy, yellow, and khaki palette. My dress had been in the closet for years, but looked fresh paired with Hudson’s new button up. Since we already had two patterns in play, we kept my hubby’s look simple and solid.

How to prepare for family photos

4) Muted Hues Are Your Friend

I’m a bold color girl, so this tip surprised me a bit. But after thinking it over, it makes so much sense as you ponder what to wear for family photos! In a headshot (or at the anchor desk), saturated colors like a big bold red or hot pink look punchy and impactful. In a family photo, they just distract! Consequently, Kelly recommends searching for muted versions of the colors you love. For instance, my hubby wanted to wear this neon shirt that resembled a tennis ball… eek! It makes him happy, but would look pretty tragic in a family photo. A good alternative? Sage green.

what to wear for family photoswhat to wear for family photos texture

Hudson’s Henley | My Skirt | White Flounce Top

5) Add Interest With Subtle Prints/Texture

Solid colors are a great choice for family photos, but you don’t want everyone in a solid. A little print or texture will add such richness and depth to your images. Hudson’s Henley spoke to me the minute I spotted it in Bloom. However, it’s pretty bold. I didn’t want my look to compete with his cuteness, so I went monochromatic. For interest, I scooped up this paisley-inspired crochet skirt. (Ladies, this one is gem! So comfortable with the elastic waistband and uber feminine) If my husband were along for this shoot, I would likely have him don a chambray button-up with neutral slacks.

Pattern pitfalls? Kelly urges clients to avoid large/overscale prints or anything too busy. Tiny stripes or dense polka dots can distort on camera.

My cousin—coincidentally also named Kelly—also has a real knack for subtle print/pattern mixing. She prefers a casual look and passed along a couple of her favorite family photos to give us additional inspiration.  Special thanks to Appleton, Wisconsin-area photographers Gosia’s Photography (Instagram Page) for sharing the first two images… and Polkadotumbrella Photography (Instagram Page) for the third.

6) Stay True to YOU

Both Kellys had this to say: When considering what to wear for family photos, you need to be part of the equation. Just be yourself. If you’re a jeans and t-shirt kind of gal—own it. Don’t pull a 180 and show up in a tulle skirt. It might make for a cool image, but family photography is designed to reflect your brood’s true nature. You need to be able to recognize yourself! Pinterest is a great place to go for family photo inspiration. Just make sure you don’t let it nudge you down a road you’re not uncomfortable with.

Toddler Girl Dress (Bloom) | Women’s Floral Dress (Lulus)


7) Focus on Fit

I’ve always been a huge proponent of tailored garments and a great fit (more on that in this post). Family photos are no exception! This is not the time for baggy, draping styles. You want something that draws attention to/defines the parts of your body you are confident with. The goal is to create shape with pieces that skim your curves, rather than clinging to them. Have you ever noticed how quick we are to blame our bodies when we don’t like what we see in the mirror? In reality, it’s the clothing at fault! Think about celebrities on the red carpet. They don’t all have perfect bodies. They just have clothing that fits perfectly. Their looks are tailor made.

I’m not saying you need couture. However, if you’re investing in a family photo session, make sure you allow yourself time to shop around for a garment that fits you perfectly. Kelly McPhail also recommends you think about balance. You want your upper and lower half to look proportionate, she says. If you have a flowing skirt, pair it with a fitted top. Going for a long, loose style up top? Opt for tailored slacks or skinny jeans.

8) Let the Pipsqueaks Help

Since there is never a dull moment in motherhood (the outtakes above are proof ), pro photographers recommend you involve your children in the planning process. Don’t let them choose the outfit—or you might end up with a Frozen-themed shot—but you could incorporate one of their favorite colors. If they feel involved while you determine what to wear for family photos, they are  more likely to be happy/amenable during the actual shoot. Please don’t make them wear something they hate. Kelly says it never goes well!

what to wear for family photos

9) Coordinate With Your Interior Design

If you are doing a family photo session, there is a very good chance those images will end up on your walls… your coffee table… or your nightstand. Why not make life easy and ensure your wardrobe meshes with your existing home décor? Use a similar palette, so your photos can serve as beautiful wall art!

what to wear for family photos - inside Bloom Kid's Collection What to wear for family photos - Shopping at Bloom

10) Do a Test Run

I can’t tell you how important this final point is! Do not wait until the night before to settle on/try out your outfits. Back in my news days (when I used to coordinate all of our morning guest spots), I always urged my interviewees to give their outfits a test run in advance. Try your outfit on and assess it from all angles. Do a “sit test”. This will ensure the fabric lays nicely, doesn’t wrinkle, or expose something you’d prefer to keep under wraps. Does your v-neck stay in place as you move? You do not want your bra showing as you snuggle your little people.

Want additional pro insight? Click here for Kelly McPhail Photography’s comprehensive outfit inspiration guide.

What to wear for family photos – My favorite stores to shop


  1. Vidhi | 11th Jun 20

    These tips are really helpful. Clothing is always half the problem when planning a photoshoot. Lollll

    • laveremis | 11th Jun 20

      Yes, Kelly is such a great resource. Photographers have a knack for thinking about the total picture. Thanks for popping by Vidhi!

  2. Gloria Gray | 11th Aug 20

    Glad to read your article. I love to wear fashionable clothes. These tips will help me.

    • laveremis | 12th Aug 20

      Hi Gloria, Thanks for dropping by. I am so happy to hear these are helpful. I know I had a ton of questions when we booked our first photo session.

  3. Anna Davis | 28th Sep 20

    Thanks for pointing out that you may want to go for muted tones since brighter colors can be distracting. I have been thinking about having some family portraits taken of my husband and I and our two kids this fall. I will be sure to look for more muted tones for a soft and cohesive overall look.

    • laveremis | 29th Sep 20

      I’m glad it’s helpful! Yes, muted colors really allow YOU and your family to take the focus. They also tend to look much better with home decor. Have a wonderful time doing your photos!

  4. Dakota Pilcher | 29th Dec 20

    Nice to see this post. These are the best tips.

  5. Robert | 1st Jun 21

    Great and very helpful post. Thanks for the share such a great idea.

    • laveremis | 2nd Jun 21

      Glad to help! Photo sessions can be a bit overwhelming at times, particularly when really active kiddos are involved.

  6. Cynthia Dunlap | 6th Oct 21

    These suggestions are quite beneficial. When it comes to preparing a photograph, the clothing is always half the battle.

    • laveremis | 7th Oct 21

      I couldn’t agree more Cynthia! Thanks for popping by – so glad you found this helpful.

  7. Christopher Brigham | 13th Nov 21

    These tips are truly useful. Attire is in every case a large portion of the issue when arranging a photoshoot.

  8. The Brands Info | 19th Jan 22

    I really appreciate the idea and the content. Keep sharing!
    The Brands Info

  9. Sara Croft | 2nd Feb 22

    I found this article so helpful. A debt of gratitude is in order for bringing up that you might need to go for quieted tones since more splendid tones can be diverting.
    Brands Details

    • laveremis | 4th Feb 22

      So happy to help! Planning a photo session can be a LOT for moms. Hope you have a wonderful session.

  10. Savers Info | 2nd Feb 22

    These tips are genuinely valuable. Clothing is for each situation a huge piece of the issue while orchestrating a photoshoot.

    • laveremis | 4th Feb 22

      You got that right Evie! There are so many variables at play. Thanks so much for stopping by!

  11. Immersive Animator | 1st Apr 22

    What a mesmerizing blog, really enlightened me.

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